Campaign Strategy & Setup
We develop a customized campaign plan based on your business objectives, industry, and audience. Whether your goal is lead generation, eCommerce sales, or B2B outreach, we set up ad groups and keyword strategies that work.
Why Microsoft Ads?
Microsoft Ads (formerly Bing Ads) reach millions of active searchers across the Microsoft Search Network—including Bing, Yahoo, AOL, and partner sites. With lower competition and higher purchasing power audiences, Microsoft Ads deliver high ROI and cost-effective conversions.
If you’re targeting users in the U.S., Canada, UK, or other Tier-1 countries—you can’t afford to ignore Microsoft Ads. Our expert team helps you unlock this valuable traffic channel with scalable campaigns built for results.
We make Microsoft Ads work for you in the following ways:
Our Microsoft Ads Services
Keyword & Competitor Analysis
We perform in-depth keyword research specific to Bing’s audience, along with competitor insights to gain market advantage. This helps us identify high-intent search terms that drive traffic and conversions at lower CPCs.
Ad Copywriting & Extensions
Our team writes compelling, conversion-focused ads and leverages Microsoft’s advanced ad extensions (site links, callouts, price, location) to improve visibility and click-through rates.
Budget & Bid Management
We track every click, impression, and conversion to make the most of your ad spend. Smart bidding strategies help lower costs and increase your return on ad spend (ROAS).
Microsoft Audience Network Integration
We extend your reach with native display ads across the Microsoft Audience Network, appearing on trusted platforms like MSN, Microsoft Outlook, and Edge. These placements offer excellent brand exposure with behavioral targeting.
Conversion Tracking (via UET Tags)
We install Universal Event Tracking (UET) on your site to capture user actions—like purchases, form submissions, and page views. This enables accurate performance tracking and retargeting across Microsoft Ads.
Transparent Reporting & Optimization
You’ll receive regular reports with actionable insights—impressions, clicks, CTR, CPC, ROAS, conversions. We continuously optimize campaigns to reduce waste and scale profitable results.
Channels Where Your Ads Will Appear
Microsoft Ads go beyond Bing. Your campaigns will be visible across:
Choose the Plan That Fits Your Business Goals and Budget
Transparent Pricing for Microsoft Ads Campaigns
Sky Entry
$
200
One time setup only, no ongoing management.
2 Ads Creation
5 Keywords Research
2 Ad Copies
Ad Extensions Setup
Basics Audience Targeting
No Retargeting Setup
Ad Account Setup
UET Tag Setup
Conversion Tracking
Microsoft Clarity
One time Reporting
One Time Budget Optimization
No Landing Page Audit
No A/B Testing
Sky Standard
$
1000
30 days ad management with weekly Optimization.
5+ Ads Creation
50 Keywords Research
20+ Ad Copies
Ad Extensions Setup
Audience Targeting (Paid Tools)
Retargeting Setup
Ad Account Setup
UET Tag Setup
Conversion Tracking
Microsoft Clarity
Bi Weekly Reporting
Weekly Budget Optimization
Basics Landing Page Audit (Review & Suggestions)
No A/B Testing
Sky Pro
$
???
Custom Contracts
Custom strategy
Low CPC & SEO Optimize Keywords
Custom strategy
Ad Extensions Setup (Pro)
Advanced (Targeted Data)
Custom Retargeting Setup
Ad Account Setup
UET Tag Setup
Conversion Tracking
Microsoft Clarity
Weekly Reporting
Weekly (ROAS Targeting) Budget Optimization
Landing Page Audit with Depth Review & Developments
Yes A/B Testing
Why Choose SkyTechnology?
We turn clicks into clients with data-driven Microsoft Ads strategies tailored to skyrocket your ROI.
- Microsoft Ads Certified Team – Proven search marketing results
- Lower CPCs – Better value compared to Google Ads
- B2B & Professional Audiences – Ideal for SaaS & corporate targeting
- End-to-End Management – From setup to reporting
- Transparent Pricing – No hidden fees, real performance metrics
Our Clients
CASE STUDIES
Explore how we turn ideas into impact. Our case studies showcase real-world results—highlighting the challenges our clients faced, the strategies we designed, and the measurable outcomes we delivered. From custom software development to AI-driven solutions, each story reflects our passion for innovation, our commitment to excellence, and the trust businesses place in us to transform their vision into success.
Frequently Asked Questions
Unlocking Success with Google Ads Marketing : Your Top Questions Answered!
What Are Microsoft Ads?
Google Ads is an online advertising system whereby companies design ads that will be displayed on Google search results, YouTube, Google Display Network, and other websites owned by Google. The website displays the ads to users through keywords, interests, demographics, and behaviors targeting real customers looking for products or services.
Why Microsoft Ads are Critical?
Google Ads has helped a lot of businesses catch the visibility that is being needed on the largest search engine in the world. Through Google Ads, you can target your users at the moment they search for anything relevant to your business, thereby increasing the chances for conversion and improving ROI. You can track extensive performance and maintain control over budget on this platform.
How do I set up a Microsoft Ads campaign
To start Google Ads, you have to choose a campaign type: Search, Display, Video, etc. Determine the budget and target audience. Then keyword selection for your ad copy. The optimization and performance monitoring tools in Google Ads ensure that your ads are reaching the right people.
What Is Microsoft Keyword Research?
Keyword research in Google Ads finds keywords that your target market uses in searching for your products or services. Targeting the correct keywords means that your ads will appear before users most likely to convert. Google Keyword Planner can help identify performing keywords that have the best search volume and competition levels.
What Are Microsoft Ad Extensions?
Google Ad Extensions are small added features you can add to your ads that would provide more information and make engagements with your ad higher. Some examples include site link extensions- additional links to specific pages, call extensions, which shows phone number, location extensions, showing your physical location, and callout extension, special offers.
Understanding Microsoft Ads Bidding
Google Ads employs a bidding system wherein an advertiser fixes how much he wants to pay for each click, impression, or conversion. Users can use manual bids or, best of all, automatic bidding, whereby Google optimizes the bids to get the best results within their budget.
What Is Microsoft Analytics Integration?
Google Analytics provides insights into traffic and users’ behavior and conversion rate for your website. With Google Ads integrated with Google Analytics, one can see the post-click users’ behavior on your site and thus use the knowledge to optimize campaigns and thereby boost the ROI.
Tracking Microsoft Ads Performance
Google Ads offers advanced performance tracking features, enabling you to monitor all metrics, such as impressions, clicks, conversions, and so on. Important metrics include Quality Score, CTR, and Conversion Rate, with which you can evaluate how effectively your campaigns are working. With this service, you get a facility of customizing reports for analyzing performance and rectifying strategy accordingly.