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Google Ads is an online advertising system whereby companies design ads that will be displayed on Google search results, YouTube, Google Display Network, and other websites owned by Google. The website displays the ads to users through keywords, interests, demographics, and behaviors targeting real customers looking for products or services.
Google Ads has helped a lot of businesses catch the visibility that is being needed on the largest search engine in the world. Through Google Ads, you can target your users at the moment they search for anything relevant to your business, thereby increasing the chances for conversion and improving ROI. You can track extensive performance and maintain control over budget on this platform.
To start Google Ads, you have to choose a campaign type: Search, Display, Video, etc. Determine the budget and target audience. Then keyword selection for your ad copy. The optimization and performance monitoring tools in Google Ads ensure that your ads are reaching the right people.
Keyword research in Google Ads finds keywords that your target market uses in searching for your products or services. Targeting the correct keywords means that your ads will appear before users most likely to convert. Google Keyword Planner can help identify performing keywords that have the best search volume and competition levels.
Google Ad Extensions are small added features you can add to your ads that would provide more information and make engagements with your ad higher. Some examples include site link extensions- additional links to specific pages, call extensions, which shows phone number, location extensions, showing your physical location, and callout extension, special offers.
Google Ads employs a bidding system wherein an advertiser fixes how much he wants to pay for each click, impression, or conversion. Users can use manual bids or, best of all, automatic bidding, whereby Google optimizes the bids to get the best results within their budget.
Google Analytics provides insights into traffic and users’ behavior and conversion rate for your website. With Google Ads integrated with Google Analytics, one can see the post-click users’ behavior on your site and thus use the knowledge to optimize campaigns and thereby boost the ROI.
Google Ads offers advanced performance tracking features, enabling you to monitor all metrics, such as impressions, clicks, conversions, and so on. Important metrics include Quality Score, CTR, and Conversion Rate, with which you can evaluate how effectively your campaigns are working. With this service, you get a facility of customizing reports for analyzing performance and rectifying strategy accordingly.
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