Google Ads Marketing
Master Google Ads Marketing with Sky Technology
Google Ads is one of the most powerful advertising platforms in the world. At Sky Technology, we specialize in helping businesses harness this tool to reach new customers, generate leads, and maximize ROI. Whether you’re new to Google Ads or looking to optimize existing campaigns, our expert team provides a comprehensive strategy that delivers measurable results.
What is Google Ads Marketing?
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google, where advertisers bid on keywords to display their advertisements, service offerings, product listings, or videos to internet users.
Google Ads allows you to create ads for all devices and specify a target audience for your business. Through the platform, you can advertise to the Google Display Network (GDN) which connects your offer with your target audience through multiple channels and placements, creating a positive experience for your prospects.
The platform works on a Pay-Per-Click (PPC) model, where the advertisers pay for every click or impression the ad generates. Once you have set up your audience and location targeting (more on this later), your ad will be displayed on the search engine results page (SERP) whenever your ideal customers are searching for products and services like yours on Google Search or Google Maps.
Why Use Google Ads?
Google Ads offers several advantages:
- Target the Right Audience: Show your ads to potential customers when they’re actively searching for related products or services.
- Control Your Budget: Set daily or campaign-level budgets, and only pay when someone clicks on your ad (Pay-Per-Click).
- Get Measurable Results: Use Google Ads analytics to track every impression, click, and conversion.
Google Ads provides businesses with flexibility, control, and real-time analytics, allowing for highly targeted marketing efforts.
Key Benefits of Google Ads Marketing with Sky Technology
1. Instant Visibility
While SEO takes time to build, Google Ads places your business at the top of the search results immediately. Sky Technology helps you structure campaigns that capture attention from the get-go.
2. Precise Targeting
We tailor Google Ads campaigns to reach specific audiences based on location, interests, behavior, and more. Whether your customers are local or global, our strategies ensure your ads are shown to the right people.
3. Cost-Effective Solutions
Sky Technology ensures that every dollar you invest in Google Ads delivers results. By refining your bids and improving your ad quality, we help you lower your cost-per-click (CPC) and increase conversions.
4. Performance Tracking and Reporting
We provide detailed reports, highlighting the success of your campaigns with metrics like impressions, clicks, and conversions. Sky Technology continuously optimizes campaigns based on data, ensuring ongoing improvement.
Our Google Ads Process at Sky Technology
1. Campaign Strategy & Setup
We start by identifying your business goals and performing keyword research to build a targeted ad strategy. Our setup process includes:
- Keyword selection
- Ad group organization
- Crafting compelling ad copy
- Setting budget and bidding strategies
2. Campaign Launch & Monitoring
Once your campaign is live, we monitor its performance daily, adjusting bids and optimizing ad placements to get the best possible return on investment (ROI).
3. Continuous Optimization
As your campaign runs, Sky Technology continuously refines it by:
- Testing different ad creatives
- Adjusting keyword bids
- Improving ad copy based on performance data
4. Reporting & Analysis
We provide comprehensive monthly reports, breaking down performance metrics and offering insights into how your campaign is progressing. Our data-driven recommendations help improve your future campaigns.
Types of Google Ads campaigns
There is a variety of Google Ads campaigns you can choose from, the format you choose will vary depending on your business offerings and goals. There are 5 campaign types; Search, Display, Video, Apps, and Shopping.
1. Search
Search campaigns are the text ads that appear on search results and reach people while they’re searching on Google for the products and services that you offer. These are the most common type of ads that show up on the SERP above organic listings.
Text ads are simple ads, you decide the search term or keyword that triggers them and simply write your ad as you’d like it to appear. For a search campaign, you’ll select a goal, such as driving traffic to your website or increasing leads, and you’ll pay when your ad gets results e.g. people click your ad to visit your website or to make a call your business.
Here is an example of a search ad:
Search ads work best for targeting customers at the right time, and when used strategically, PPC campaigns are an excellent way to boost your visibility online, increase brand awareness, test new keywords, expand into new regions, and remarket to existing leads.
Learn how to create a search campaign on Google Ads.
2. Display
Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps and Google-owned properties (such as YouTube and Gmail).
Display campaigns are a great way to expand your reach and stay top of mind with an audience beyond just Google Search. Display Ads, you can build brand awareness online faster.
Here are examples of a display ads:
Learn how to create a display campaign on Google Ads.
3. Video
Google Ads offers a range of video ad formats so that you can create compelling videos with engage customers across YouTube and other video partner sites.
There are currently 6 available video ad formats to choose from:
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads
- Masthead ads
Here is an example of a video ad (with accompanying display ad):
Learn how to create a video campaign on Google Ads.
4. App
App campaigns, enable you to promote your iOS or Android app on Google Search, YouTube, Google Play, and more.
The goal of these campaigns is to get new users to download and install your app. To do this you’ll want to optimise your campaign targeting, so it focuses on users most likely to complete app “events”, such as in-app conversions.
Here is an example of an app ad:
Learn how to create an app campaign on Google Ads.
5. Shopping
Shopping campaigns are product listings that are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab. Shop owners can also use local inventory ads to promote products available at their physical locations.
Here is an example of a shopping ad:
Learn how to create a shopping campaign on Google Ads.
Google Ads Marketing Terms You Need to Know
1. Keywords
Keywords are the specific words or phrases that users type into Google when searching. We select high-intent keywords that align with your business goals to ensure your ads show up when potential customers are searching for your offerings.
2. Click-Through Rate (CTR)
CTR is the percentage of people who clicked on your ad after seeing it. A higher CTR usually means your ad is relevant and compelling.
3. Quality Score
This is Google’s rating of the quality and relevance of your ads, keywords, and landing pages. Higher quality scores lead to better ad placements at a lower cost.
4. Cost-Per-Click (CPC)
CPC is the amount you pay each time someone clicks on your ad. Our goal is to optimize your CPC to get the most clicks at the lowest price.
8 steps to successfully run a Paid Search Campaign
- Set a goal for your PPC campaign
- Analyse keywords
- Choose your match type
- Create your ads
- Focus on the language of your PPC copy
- Use Ad Groups
- Optimise paid ads for mobile
- Be strategic with budget
Why Choose Sky Technology for Google Ads Marketing?
- Proven Expertise: Our team is Google Ads certified, with years of experience in managing campaigns across industries.
- Custom Strategies: We tailor each campaign to meet your unique business objectives, ensuring your ads reach the right audience at the right time.
- Real Results: Sky Technology’s clients have seen increased traffic, conversions, and revenue thanks to our precise targeting and expert campaign management.
Get Started with Sky Technology
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